Cartesian is a global consulting firm specialising in marketing analytics. We work for organisations across industries to improve their usage of data and analytics in a marketing context.

How do I increase customer repeat and retention? What is the right width and depth of products in each store? Can I reduce discounting without impacting sales? How do I know my customer better? What is the next best product for each customer, when and how should I pitch it to them?
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How do I increase customer repeat and retention?

CRM And Customer Value

When it comes to driving customer value, we have found that there are 4 priorities that come up irrespective of which industry we're talking to – Retail, Ecommerce, Hospitality, Telecom, Financial services. These are:

Goal setting

We help establish baselines and targets for key customer-centric goals such as:

  • Drive repeat and retention
  • Drive value and width
  • Drive cross and up sells
  • Drive engagement and referrals
  • Improve our knowledge of the customer
  • Use the insight to drive all functions

Click here to know more.

Case study

  • Retail

    Precision Marketing for a Fashion Retailer

    READ MORE

  • E-commerce

    Analytics and Customer Value for QSR

    READ MORE

Related Articles

Segmentation for Serious Strategy

17 Mar 2013 Sandeep Mittal

Very few people we know have actually been through a complete segmentation exercise, so here's our attempt to give you a quick run down on the immense value it can bring to you.

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What is the right
width and depth of products in each store?

Assortment and Merchandising

Some of the most crucial decisions in retail revolve around the assortment of merchandise in the store. There are a number of decisions that have a significant bottomline impact that analytics can aid. Some of these include:

Merchandising decision support
  • What is the correct width and depth in each store?
  • Can I cluster stores and change the assortment in them based on what is likely to work best?
  • What products can I remove from the racks such that there is a high likelihood of demand transference to other products?
  • How can I manage in-season markdowns?
  • How can I get early warnings on stock that is unlikely to sell before it goes into deep discounting?
  • Which products can I remove from my racks with minimal impact on sales?

Click here to know more.

Case study

  • Retail

    Precision Marketing for a Fashion Retailer

    READ MORE

  • E-commerce

    Analytics and Customer Value for QSR

    READ MORE

Related Articles

How Analytics Helps Drive Store Decisions

19 Jul 2012 Saurav Bharadwaj

Data is increasingly viewed as a very valuable asset. Many industry leaders call Data the new "Oil". Several companies use data for CRM Analytics and targeted communication.

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Can I reduce discounting without impacting sales?

Pricing Analytics

Our pricing work revolves around aiding organisations in their efforts to set prices right, be aware of where they are relative to competition, look at markdowns and their impact, and benchmark deals.

Pricing Analytics:

Our work in the field of pricing, spans on establishing variance in realised revenue from the ideal scenario, hence understanding profitability at a grand level. We also cover relative price points, demand elasticity measures and optimisation to establish prices that will maximise margins. Finally we look at profiling transactions, customers, stores and products to understand what is it that seems to be correlated to margin loss or profitable transactions. What segments are not price sensitive, which ones are deal seekers, which are more or less profitable.

Click here to know more.

Case study

  • Retail

    Precision Marketing for a Fashion Retailer

    READ MORE

  • E-commerce

    Analytics and Customer Value for QSR

    READ MORE

Related Articles

Reducing In-season Discounting

26 Apr 2012 Sandeep Mittal

Every January and July, pretty much every retailer goes on Sale. The signs go up, the discount seekers flock to the stores, unsold stock is liquidated, and everybody is happy, sort of. The problem is that the cycle can get out of hand.

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How do I know
my customer better?

Building Customer Loyalty

Everybody has a viewpoint on loyalty programs - what works, and more often on what doesn't, largely driven by anecdotal examples. Many wanting to implement one are overwhelmed by the challenges, or underwhelmed by results they see. Our job is to cut through the noise and get to the heart of the matter:

"How do you use data, incentives, and relevance to make your customer feel special, and be more valuable."

Our loyalty solutions encompass:

Program Design
  • We help you navigate through a checklist of over 100 decision points to be considered during design of a loyalty program.
  • We build the economic model that tells you sizing, liabilities, ROI over a minimum 3 year horizon.
  • We put down details of rule books, software needs, implementation plans, team and training needs to help you get your program off the ground.

Click here to know more.

Case study

  • Retail

    Precision Marketing for a Fashion Retailer

    READ MORE

  • E-commerce

    Analytics and Customer Value for QSR

    READ MORE

Related Articles

Decoding Customer Data

22 Oct 2010 Tapan Khopkar

Even the most evolved Inference Engines, be it the mind of Sherlock Holmes, or state-of-the-art statistics/data mining packages, cannot conclude anything if they don't have data. For direct marketing professionals, availability of accurate and relevant data is the Holy Grail.

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What is the next best product for each customer, when and how should I pitch it to them?

Product Analytics

Better product decisions are an outcome of a better understanding of the product lifecycle is, how it plays with other products, and what needs to be done to manage its sell throughs.

Our product-centric work includes:

PLC Management:

Analytics help you understand where your products are in their lifecycle. Predict a likely lifecycle for a product and make early decisions on production, pricing and markdowns basis the insights. We also help you actively manage the end of life of a product by helping sell in advance of deep discounting.

Click here to know more.

Case study

  • Retail

    Precision Marketing for a Fashion Retailer

    READ MORE

  • E-commerce

    Analytics and Customer Value for QSR

    READ MORE

Related Articles

Irrelevant Marketing OR Consumer's Revealed Preference?

26 Apr 2012 Moumita Sarker

Marketers regularly reach out to their consumer base through promotions, telling them what's happening at the store/firm, about the new products launched and generally keeping their brand top-of-mind in one way or another.

READ MORE

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