Loyalty concept development is the first stage in implementing a loyalty or relationship initiative. Our approach is to put together a team of specialists who will interact with customers, internal departments, and your sales channel. The team will then analyze research and transaction data to come up with a robust program concept. Further detailing of program rules, processes, metrics and budgets then follow.
Given the strategic nature of a loyalty program and the budgets involved, program concept development requires extensive co-creation, and senior level buy in.
Outputs of our concept development solution include recommendations on:
Program objectives and construct
Program Rules setting
Sizing, Budgets, ROI metrics
Database, Software and other technology needs
If you would like to engage in a discussion on how you could use our expertise in loyalty for developing your program, contact us.