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Marketing
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Written by Mala Raj
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Friday, 08 August 2008 |
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What's with the overdose of religion, mythology and spirituality on television these days. It started with NDTV Imagine boldly using a weekday prime time slot for Ramayan. Encouraged by the ratings it received, and not to be outdone, 9x retaliated with Mahabharat on a similar time slot. Colors has taken the brave decision of launching with a thriller (Fear Factor) and mythology (Jai Shri Krishna) on weekday prime time slots - and, in fact, publicising them more than the soaps! |
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Analytics
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Written by Sandeep Mittal
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Monday, 04 August 2008 |
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Did you know that you can optimize your cross-promotions, store layout and inventory management using market basket analysis? |
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Cartesian News
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Written by Cartesian
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Thursday, 17 July 2008 |
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Cartesian Consulting has won a project from Dubai based Al Tayer Group (www.altayer.com ), a leading regional diversified conglomerate, for marketing analytics on its retail loyalty program data. Founded in the United Arab Emirates in 1979, the Group has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services.
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Cartesian News
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Written by Cartesian
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Thursday, 10 July 2008 |
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We at Cartesian are thrilled to announce a JV with 5th Dimension (www.5thdimension.co.za ) a leading marketing services agency in South Africa with a specialization in direct marketing. |
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Loyalty
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Written by Mala Raj
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Wednesday, 25 June 2008 |
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Whilst loyalty and deepening customer relationships continue to be the relevant buzzwords, the age demands a paradigm shift in the way we look at our customer. This is the age of choice- products to choose between, brands to choose from and a plethora of outlets to shop in. And the customer will exercise her choice |
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