Perhaps the biggest payoff of  the rapid advancement of technology and automation of processes in everyday life is the transparency it delivers to the average customer.

With knowledge comes power - the feeling of being 'in control'.

One always knew there was a lot of money linked with cricket - endorsements, sponsorships and all - but the recent IPL auctions seem to have changed the dimensions of the game altogether!

Sandeep Mittal of Cartesian Consulting took a session at the seminar on Applied Statistics organized for its students by the Mumbai University department on 2nd Feb 2008.

 The session continued from earlier sessions on what Marketing analytics is all about, and how statisticians are finding a growing role inthe marketing field. The session also took the students through a case study on how propensity modeling is implemented in direct marketing for acquisition of new customers.

An Alterian Press Release: Alterian is pleased to announce its inclusion as a new entrant in the January 2008 report 'The Forrester Wave: Enterprise Marketing Platforms', Q1 2008 by Forrester Research, just months after Alterian’s entry into the Gartner Enterprise Marketing Management Magic Quadrant, 2Q 07.  Alterian's substantive performance is reflected in the report through its assessment against other platform providers.