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Cartesian at DMA2007 PDF Print E-mail
Cartesian News
Written by Cartesian   
Monday, 22 October 2007

Cartesian consulting spent a productive few days participating at the DM Fair 2007 in Chicago from 14th - 17th October 2007. Cartesian shared a stall at this fair with Direxions, and found that the services on offer of marketing analytics are of considerable interest to marketers in the US.

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Of Bouquets and Brickbats PDF Print E-mail
Loyalty
Written by Mala Raj   
Thursday, 11 October 2007

There was much in the papers recently about the rich rewards showered on the victorious Twenty20 team. So much was the hoopla that it prompted many other sportsmen (billiards champions, hockey champs) to protest that their achievements and victories were equally important and not given their due. While no one could deny the truth of that, some staunch cricket supporters replied by stating that cricket arouses such huge levels of passion in our country that the brickbats are as huge as the bouquets. When the team loses, effigies are burnt, homes are vandalised and faces blackened. Not so with other sports where bouquets may be few - but fewer are the brickbats!

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Communicating Loyalty- Building Bridges and Fences PDF Print E-mail
Loyalty
Written by Mala Raj   
Friday, 05 October 2007
A loyalty program is the onset of a long term relationship with the customer - and communication is the fabric which weaves the relationship. At Cartesian, we believe that the communication must go beyond the mandatory contacts and be innovative in timing, form and content. Read on...
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Rewards and Redemption in a Channel Loyalty Program PDF Print E-mail
Loyalty
Written by Karishma Parekh   
Monday, 24 September 2007
Great rewards are a driving force for the success of any channel program. Read on for tips on how to ensure good timing, delivery, choice of rewards and a smooth redemption process.
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LOTCR - the key to better responses! PDF Print E-mail
Marketing
Written by Mala Raj   
Friday, 21 September 2007

The thumb rule of Direct Marketing proven from international studies - 5 key factors that influence response rates - in order of priority:

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