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Loyalty
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Date Item Title Author
Thursday, 26 August 2010 Points vs. Discounts – 8 attributes to look at Sandeep Mittal
Monday, 14 September 2009 Survey questionnaire design – More of an imperfect art than science Geeta Zankar
Monday, 14 September 2009 Dimensions of Loyalty Mala Raj
Wednesday, 05 August 2009 Send 1 million customised messages to 1 million customers in 1 day! Karishma Parekh
Thursday, 30 July 2009 Its ALL in the profile Mala Raj
Tuesday, 14 July 2009 The Essence is in The Detail Mala Raj
Monday, 15 June 2009 Cartesian Grocery Shopping Survey Mala Raj
Wednesday, 15 April 2009 How long has it been since you audited your loyalty program? Mala Raj
Tuesday, 03 February 2009 Building A Successful Influencer Marketing Program Mala Raj
Monday, 08 December 2008 Its the Customer Stupid! Mala Raj
Thursday, 06 November 2008 11 Success Factors for a Channel Loyalty Program Mala Raj
Wednesday, 05 November 2008 THE BUSINESS OF LOYALTY CONSULTING Mala Raj
Saturday, 18 October 2008 Are Your Touchpoints Working- For Your Customer and For You ? Mala Raj
Wednesday, 01 October 2008 Hiring the RIGHT Loyalty Consultant Mala Raj
Friday, 19 September 2008 Loyalty Programs 2010 Mala Raj
Wednesday, 25 June 2008 Set Your Customer Free Mala Raj
Wednesday, 07 May 2008 Post A Card; Build a Relationship; Mala Raj
Wednesday, 09 April 2008 Telemarketing Bloopers!! Mala Raj
Monday, 03 December 2007 The Seven Habits of Highly Effective Grocery Shoppers Mala Raj
Monday, 12 November 2007 Pointers for Effective Telemarketing Mala Raj
Wednesday, 31 October 2007 Owning Your Customer Mala Raj
Friday, 05 October 2007 Communicating Loyalty- Building Bridges and Fences Mala Raj
Monday, 24 September 2007 Rewards and Redemption in a Channel Loyalty Program Karishma Parekh
Tuesday, 04 September 2007 Loyalty can be ' Pointless' Mala Raj
Wednesday, 04 July 2007 An Introduction to Point-of-Sale (POS) Systems Karishma Parekh
Tuesday, 03 July 2007 What makes an online community tick ? Sandeep Mittal
Tuesday, 26 June 2007 Tattoo Your Customer: The Loyalty Card Karishma Parekh
 
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Recommended Reads
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Wednesday, 02 June 2010
Determining Sample Size for a Survey
Thursday, 26 August 2010
Survey questionnaire design – More of an imperfect art than science
Monday, 14 September 2009

In a typical survey, the success of the survey, is not really dependent on the responses to the...
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