Sandeep Mittal, Business Head of Cartesian Consulting participated in the International Statistics Conference (link to earlier news article on this) at Mumbai University. Addressing a distinguished audience of senior academicians, practitioners, and students from the statistics field,

 Sandeep emphasized the following points:

• What Marketing analytics is all about, and why there is an increasing demand for these skills
• How analysts are guiding communication experts and creative development
• New technology, tools and the corresponding demand for quicker insights and “train of thought” analytics
• How technology is putting analytics in the hands of business managers and making its consumption more widespread in the organization
• The need for statisticians to be flexible, adapt to technology quickly, and understand the business perspective

The session ended with an exceptionally enthusiastic discussion led by senior academicians. The discussions emphasized the need for closer industry-academia linkages and for businesses to support institutions with more exposure to the latest industry drivers.