Cartesian is a brand of Direxions Marketing Solutions, an 18 year old organization (previously known as DIREM Mumbai) that is a leading marketing services provider in the Direct and Relationship Marketing space. Direxions has been providing loyalty concept development and data analytics services for many years prior to launching Cartesian

Cartesian & Precision
Our identity stems from the Cartesian system developed by French Mathematician-Philosopher
Rene Descartes, the X and Y coordinates that give you the precise location of a point in a plane.

As a discipline, we consider precision marketing to be the practice of using analytical methods to bring a high degree of predictability and repeatability to outcomes of marketing initiatives.

Our effort is hence to help marketers be more precise in segmentation and targeting, valuing customers, designing campaigns, measuring outcomes and ROI, and in tracking behavioral changes.