Campaign analytics
Promotion analytics: Promo analytics assess the impact of promotion levels on sales as compared to other variables of price, competition etc. The analysis can help in decision on levels of discounts to be set for a product promo.

Campaign and communication analytics: We set up models to help marketers assess the effectiveness of the direct communication, and measure and improve response rates based on testing of creative and communication.

Channel Analytics
Channel performance track: Our channel scoring models help you develop metrics to assess the performance of your sales channels and channel partners on multiple parameters. Allows you to correctly assess performance across products, market opportunities, tenures etc.

Target setting: Setting of intelligent targets for channel partners based on past behavior and expected market conditions. We can help you develop a framework for better target setting and tracking.