Precision Marketing Solutions >> Cartesian 360° Program Audit >> Competitive Benchmarking

Cartesian’s Competitive Benchmarking tool maps your loyalty program against competitive programs on a pre-defined set of parameters. The tool is based on the recognition of the simple fact that a program is always evaluated in the customer’s mind within the overall framework of competitive offerings. It helps you get a unified, holistic view of the competitive strengths and weaknesses of your program.
Benchmarking is done basis a feature-benefit factual comparison, member feedback and size and financial performance of competitive programs. The process starts with a joint shortlisting of key programs in the sector that need to be evaluated.
Programs will be compared based on any/all of the following parameters:

• Years of existence, number and growth of members
• Financial indicators of program performance – revenue, margins, lift, ROI etc Competitive information will be from syndicated sources, press reports
• Branding, positioning, awareness
• Member satisfaction and feedback
• Feature- benefit comparison
• Processes, timelines – enrolment, reward redemption
• Member services – helpdesk etc

Each program is rated on each of the selected parameters and charted to show relative strengths/weaknesses

Deliverable
Competitive Benchmarking Document

Modules also offered independently:-

• Program Impact Measurement
• Program Member Satisfaction