Precision Marketing Solutions >> Cartesian 360° Program Audit

Existing loyalty programs require regular and systematic audits to check program health and functioning. Cartesian’s 360° Program Audit provides an unbiased and objective assessment of your existing program – the program objectives, target audience, program proposition, program structure, success metrics, cost-benefit equation – how well it is working/ not working. The tool identifies gaps and areas of improvement for program processes and arrives at recommendations and directions for change in light of company expectations and current economic and marketing environment.

The process followed:

Area	Process	Format/Tool
Business Analysis	Stakeholder interviews, environment study, competitive scan	Environment Study Report Organisation SWOT chart
Expectation Setting	Stakeholder Interviews	Objective Prioritisation Chart
Data Analysis	Analysis of transaction, sales data available over a 6 month to 1 year period	Customer value table Customer decile and percentile table Membership Threshold Option chart Tier distribution chart
Customer Understanding	Existing customer research, additional dipstick	Member Satisfaction Study Insight and implication table
Communication Review	Review of all program communication and results across channels and segments	Communication Effectiveness and Efficiency Index
Program Model Evaluation	Evaluating cost-benefit situation, ROI, financials	Program Model Worksheet Program SWOT
Program Process Review	Overview of existing program processes and gaps in the same if any	Process Track
Review Recommendations	Areas for improvement/change Actionable directions Measurement metrics and monitoring schedule	Action Points Report

Deliverables
Program Audit Document
Member Satisfaction Report

Modules also offered independently:-

• Program Impact Measurement
• Program Member Satisfaction
• Competitive Benchmarking