Precision Marketing Solutions >> The Cartesian Segmentation Wizard

The Cartesian Segmentation Wizard is a unique tool that draws rich insights from your data and arrives at an effective and efficient set of segments that can be targeted. The tool helps increase productivity of marketing efforts, reduces wastage and increases ROI.
What we deliver

• What segments exist within your database?
• Which of these segments are useful from a marketing perspective?
• What can you do with these segments that will add to your marketing ROI?
• What is the action plan for each segment?
• How do you monitor and track these segments?

Area	Process	Format/Tool
Business Immersion	Background research and market scan Study of existing market research, marketing and CRM initiatives Detailed interrogation with marketing	Cartesian Information Needs
Setup and Data	Understand your customer data with related transaction and behavior data, feedback and satisfaction scores, call center data, campaign response data etc.	Data files in our marketing software
Cluster Building	Utilization of various statistical approaches to build clusters.	Typical methods include K-Means, Hierarchical methods, CHAID etc.
Segment Building	Reduce clusters to actionable segments by applying our expertise in CRM and direct marketing.	Pen pictures for each cluster
Segmentation Workshop	Rating and ranking of segments based on internal utility and importance	Half/ full day iterative workshop format
Final Report and Discussion	Final report on the identified segments, their profiles, the action points, and the tracking mechanism	Report/Presentation

Deliverables

• Segmentation Report– segments defined and described
• Action points against each segment
• Optional: A mechanism to track the segments and action taken on a monthly/ quarterly basis with course-corrections if needed