Precision Marketing Solutions >> Program Concept Development >> Cartesian Campaign Calendar

Cartesian offers the Cartesian Campaign Calendar as an independent, stand-alone product applicable in situations where an existing or new loyalty program concept has to be translated into an action plan.
Cartesian Campaign Calendar develops a comprehensive communication and activity calendar for existing/new loyalty programs.
Key deliverables include a Program Communication and Activity Plan Document and a Program Calendar with indicative monthly outflows.
Cartesian Campaign Calendar development covers the following:

• Member base understanding
• Review of previous member communication, activities and results
• Member data analysis and segmentation
• Communication plan with offer and content ideas
• Baseline, Segmented, tier-specific, standard vs. non standard
• Types - Program-related, Calendar related, Milestone-related, Behaviour driven
• Channel/s – physical mail, email, web, sms
• Frequency, Base targeted, Cost
• Activity Plan   
• Events
• Launches
• Reward-redemption cycles
• Others – program evaluation, research etc

Deliverables
Program Communication and Activity Plan Document
Annual Program Calendar with monthly outflow

Modules also offered independently:-

• Cartesian Program Model
• Cartesian Program Launch