Precision Marketing Solutions >> Program Concept Development >> Cartesian Program Launch

Cartesian Program Launch provides an execution map for program launch and ensures that all launch activities are effectively planned, scheduled and implemented
It entails the following:
  • Program Announcement and Communication Plan for all stakeholders
  • Internal Orientation Plan
  • Frontline Training for sales staff
  • Launch Event Plan

The steps followed include:
  • Set scope of work for program launch
  • Internal communication and orientation to be provided to all stakeholders
  • Communication plan to announce the program launch, explain program objectives, metrics and program calendar
  • A plan for ongoing updates on program performance for all stakeholders
  • A training kit which includes a training presentation, program collateral, FAQs and program terms and conditions
  • A launch plan to include launch event, launch communication and response management

Deliverables
A training presentation and training kit
A launch communication plan
Templates for ongoing program updates and dashboards

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