Precision Marketing Solutions >> Program Concept Development >> Cartesian Program Model

An iterative, ready-to-use Program Model worksheet that helps you estimate thresholds, cost and returns of your Loyalty program over a multi-year period. User-friendly and flexible, the model allows you to key in the basic numbers while it calculates the rest.
Includes, on a year-on-year basis:

• Membership threshold options – entry and tier
• Estimated member sales and contribution to total sales
• Giveback and liability estimates
• Program return estimates in terms of sales, lift, margins, referral value
• Program cost elements, units, instances and cost
• Program ROI calculations

The usefulness of the model is amplified by:

• Recognition of on-ground, practical realities in terms of cost and return estimates

A comprehensive and all-inclusive list of elements suitable for programs across any sector/category – that can be quickly adapted to your specific business

Modules also offered independently:-

• Cartesian Campaign Calendar
• Cartesian Program Launch