Precision Marketing Solutions >> Program Concept Validation

Cartesian’s Program Concept Validation is a ready-to-use solution that validates an existing loyalty program concept and construct, ties up the loose ends and sets the milestones for implementation. The concept and construct are validated based on the following:

1. Data analysis and interpretation
2. Customer feedback and expectation
3. Simplicity and ease of  implementation and execution
   
   

A concept validation exercise takes place within a short two/three-week time frame and covers the following:

• Business Assessment and Overview
• Specification for data analysis and study
• Dipstick for target segment requirements
• Validation of Program Structure
• Validation of Program Rules
• Campaign Calendar
• Program Modeling
• Implementation guidelines
  
  

Deliverables
Program Rule Book
Program Implementation Guidelines