The rigor of loyalty program design
A program design should answer questions such as:
Do I go for a stand alone program or do I need strategic partners?
Do I implement a family card with householding of points?
Is a 2.5% margin in terms of giveback sufficient?
Does my loyalty software need to allow my store managers to run independent points based promotions?
Mag-stripe? Smart Card? RFID Card?
What rewards do I offer that will not be difficult to fulfill?
What will my average member earn at the end of a year?
We at Cartesian answer over 100 such questions that are critical to loyalty program design. Different aspects to our rigor span:
Analysis of past transaction data
Scenario building of program rules and outcomes
Market and competition scan, customer and channel feedback
Benchmarking of program design against international programs
Budgets and ROI projections for min. 3 years
Software and technology scan, specifications writing
Process audit, process mapping
For more on the need for loyalty program design, and what it entails,
For more on Loyalty Concept development,
Precision Marketing Solutons
The rigor of program design
Loyalty Concept development:
Loyalty program audit
Loyalty software and technology needs
Copyrights © 2013 Cartesian Consulting. All rights reserved Site Design by
Direxions Marketing Solutions Pvt.Ltd.
Best viewed in 1024 x 768 Resolution in IE.